Introduction to Brand Management (Cadbury Dairy Milk) Coursework

Introduction to Brand Management (Cadbury Dairy Milk) - Coursework Example Being unique is the ultimate goal of branding. Cadbury Dairy Milk offers a wide range of products in different countries all over the world. These products range from chocolate bars of different flavors to additives that can be used in beverages. This ensures the company to cater to a wider base of consumers who have different tastes. For a brand to be competitive and successful a company should customize its products according to the needs of its consumers and make it appealing to them (Ahonen 2008). Cadbury has used brighter colors on its chocolate bars and beverage additives so at to assist consumers to spot their favorite bars on the shelf and make their products attractive to capture more consumers. To stand out as the leading organization in the confectionery industry, Cadbury maintain uniformity and consistency. Uniformity ensures that its products all over the world have the same taste and quality. Consistency is to ensure that ingredients of the products do not vary a lot, for instance, a situation where similar products tend to differ in the sugar levels, color, among others. Having a flawless brand enables consumers to have a good perception of the products, and they will tend to purchase them whenever they are out for shopping. Cadbury Dairy Milk has risen to greater heights through its quality branding, and this has made their consumers develop trust towards the company’s products, ensuring repeated purchases of their products by their consumers. In addition, individuals who have never used their products can also buy their products due to the trust they have developed from its quality branding as they are sure even their products will satisfy them (Laforet & Saunders 2005). Brand Awareness is the magnitude to which a service or product is known by prospective consumers and is appropriately related to a specific product. It is associated with the functions of brand identities in the

The New Advancement in Treatment of Prostate Cancer - PROVENGE Term Paper

The New Advancement in Treatment of Prostate Cancer - PROVENGE (sipuleucel-T) - Term Paper Example Sadly, according to Vogelzang (1996), metastatic HRPC is responsible for almost all prostate cancer deaths. Medical options currently available for the treatment and management of prostate cancer include radical prostatectomy, radiation therapy, mitoxantrone, estramustine, vinca alkaloids, doxurobicin, and taxanes, among others (Middletone, 1996; Goodin et al., 2002). The choice of therapeutic management, however, is greatly determined by how advanced the disease has become. For instance, studies have shown that radiotherapy and radical prostatectomy could increase survival rate of patients with stage 1 and stage 2 prostate cancers by as much as 95% in the next 5 years but were no longer effective in treating the disease in its metastatic stage (Middleton, 1996). On the other hand, for patients with HRPC, taxane-based chemotherapy has demonstrated a modest survival advantage, but median survival after treatment is only 19 months (Small et al., 2006). Moreover, not all cancer patients are candidates for chemotherapy. Hence, more effective treatment regimens for advanced and metastatic prostate cancer are needed. A more recent advancement in the field of prostate cancer management is the use of the patient’s immune system to combat the disease through the administration of a non-prophylactic cancer vaccine (McNeel, 2007; Sonpavde et al., 2007). Sipuleucel-T, the first ever vaccine that works against late-stage, metastatic, and hormone-refractory prostate cancers, is an autologous cellular immunotherapy specifically designed to stimulate the body’s immune responses (FDA, 2010). This paper highlights sipuleucel-T (tradename: PROVENGEÂ ®) as a novel, nontoxic modality for the treatment of advanced prostate cancer. Specifically, this paper aims to review what sipuleucel-T (PROVENGEÂ ®) is, its components, its side effects, evidences of its effectiveness based on clinical trial studies, and its advantages over some of the existing prostate cancer treat ments. Discussion Among the different immunotherapy approaches investigated in the past, the use of dendritic cells (DCs), which are the main antigen-presenting cells (APCs) of the body, was found to be the most efficient way of presenting cancer antigen to the immune system (Bono et al., 2010). Sipuleucel-T, produced by Dendreon Corporation under the tradename of PROVENGEÂ ®, is a cancer vaccine that makes use of the patient’s own dendritic cells, hence the term autologous immunotherapy, to improve T-cell response (Harzstark and Small, 2009; FDA, 2010). Specifically, each dose of PROVENGEÂ ® contains at least 50 million autologous CD54+ cells activated with a recombinant human protein called PAP-GM-CSF, composed of prostatic acid phosphatase (PAP) and granulocyte-macrophage colony-stimulating factor (GM-CSF) (FDA, 2010). CD54+, a cell surface glycoprotein that functions as a stimulator on APCs, bind to its receptor on the surface of T-cells during the process of antigen pr esentation (CST, 2010). Meanwhile, PAP is a surface antigen expressed in prostate tumor cells. Studies have shown that PAP antigen is relatively specific to prostate epithelium, making it a good target for vaccines (Oh, 2010; Nabhan et al., 2011). On the other hand, GM-CSF is an immune cell activator (FDA, 2010). The CD54+ cells collected from the patient through a process known as leukapheresis, are treated with

Impact of The Children’s Act 2014 on Child Healthy Eating

Impact of The Children’s Act 2014 on Child Healthy Eating The Children’s Act 2014 In 2003 a government initiative was launched in England and Wales. ECM (every child matters) was in response to the death of Victoria Climbie. Victoria Climbie was an eight years old girl who was tortured and murdered by her guardians. Victoria didn’t have a healthy lifestyle which led to her tragic death. A public enquiry was led and major changes had taken place in child protection policies. Although her guardians were charged, new laws would mean there would be no repetition in the future. The five points for every child matters. Stay safe Health Enjoy and achieve Economic well being Positive construction ECM covers those with disabilities (up to the age of 24), children and young adults (up to the age of 19.) A healthy lifestyle is making one’s own life happy. Its not just eating healthy food and exercising but includes mental and social wellbeing. A healthy lifestyle is very important for both adults and children. If parents eat, sleep and live healthy then the children will acquire the same habits which undoubtedly will lead a child to grow up healthy and happy. It is also the right of every child to be able to live a healthy lifestyle in order for them to achieve positive outcomes in their future. In order for a person to live a healthy lifestyle and prevent chronic illness, they should aim to eat healthy food, exercise regularly and maintain a healthy BMI. Exercise For healthy growth and development of babies, toddlers and preschool being physically active is very important for their health and to prevent illnesses. Exercising is very important to maintain a healthy lifestyle for both children and adults, if parents integrate into their own lives this will then follow through to the future generations. Babies Encourage babies from birth to play on the floor, this will lead to head movements, pulling, pushing and movements of body and limbs, and this is a good form of daily exercise. (CDC) Toddlers Three hours is the recommended time, for children who walk on their own as daily exercise. Rolling around, running and skipping are activities they could do, better still to encourage children, to play ball games, chasing and climbing frames because these activities are best for this age group. Parents should avoid taking cars to school and encourage children to walk as a daily exercise. Other effective methods like swimming, parks or general cleaning can be done as a family. (Web MD) BMI (body mass index) BMI is a way of seeing if your weight is appropriate for your height. Generally the higher you’re BMI the risk of medical illnesses is also higher. BMI under 18.5 is considered underweight, it could be someone is just slim, but if due to poor diet and nutrients it can lead to illnesses such as anaemia, bone thinning and infertility 18.5-24.9 is normal; you are having the right amount of calories for your activities 25-29.9 is overweight this could increase developing stroke, CHD, diabetes The way to calculate BMI is by dividing your weight in kilograms by your height in square metre. 57 / (1.31.3) =33.73 overweight Weight height squared BMI 40/ (1.51.5) =17.78 underweight Adults and children have different charts to work out BMI, as in adults there is no difference in males and females but in children there is. (Bupa) Healthy Eating Healthy eating is the third element of a healthy lifestyle. Meals should include food from all the different food groups so adults and children have an intake of all the different nutrients, vitamins and minerals for all around goodness. At meal times children observing the parents eat healthy food, will want the children to share and explore the same food. As parents are the main carers of children from birth, naturally the same eating habits will appear in the child. Carbohydrates rice, pasta, potatoes Other starchy foods Energy, fibre vitamins. Iron Effective bowel function Protein Milk, meat, fish, eggs, cheese Protein, zinc iron, B vitamins Repair and growth of the body cells. Healthy bones Fruit and vegetables All fresh fruit and vegetables, peas ,beans, sweet corn Vitamins A,C E, foliate and fibre Excellent source of fibre, assist with a healthy weight Fat (unsaturated) olives, sunflower oil, salmon, fresh tuna, nuts Lowering cholesterol (saturated)crisps, oil, lard, chips, sweets Vitamin AD Essential Fatty acids, energy energy Sugars Sugar, jam. honey, juice Vitamin AD energy Fat has two categories saturated and unsaturated, saturated fat can lead to coronary heart disease, it increases cholesterol. Unsaturated fat is more beneficial as it lowers cholesterol in the blood. Sugary foods such as chocolates, fizzy drinks should be eaten less frequently and less in quantity as it could lead to weight gain and tooth decay. An unhealthy lifestyle can cause many illnesses. Chronic illness is a long term illness which usually cannot be reversed, it means having to adjust to the illness which may cause disruption to one’s life. Many things will change i.e. the way we live our life and how we relate to others. A chronic illness can make life stressful. Common chronic illnesses Stroke-this is when blood supply has cut off to the part of the brain, necessary oxygen doesn’t reach the brain. Cancer-there are over two hundred types of cancer and it effect different body parts, cancerous cells can grow and reproduce uncontrollably destroying healthy tissues around organs and other parts of the body. Diabetes-there are two types of diabetes. Type 1 is when body doesn’t produce any insulin at all and type 2 when the body doesn’t produce enough insulin. Type 2 is usually found in older people. Not following the dietary rules can lead to eye problems and foot ulcers and more illnesses. Coronary heart disease- coronary arteries are blocked by fattening substances which stop the blood flowing to the heart, this can be caused by high saturated diet and smoking, it’s the biggest killer in the UK. High blood pressure (hypertension),-Around 30% of people in England have high blood pressure, blood is pressed against the walls of your arteries to pump around the body, if pressure is high that means there is a great strain on the arteries. If treatment is not done this could lead to stroke or heart disease. Chronic obstructive pulmonary disease (coped)-this is when the airways have narrowed causing the person not being able to breath, most likely cause can be smoking although fumes dust and air can cause this but very rare.(NHS) A number of risk factors can be the root to the above diseases Physical inactivity: We need to encourage the young to be active. Smoking Unhealthy diet: high amounts of saturated fat, sugar and salt can be harmful. Large consumption of alcohol An unhealthy lifestyle is more likely to increase chronic illness, a person may have family history and so may be born into it, some illnesses are particularly to age gender or ethnic groups, nevertheless treatment and advice can be given to decrease the symptoms by following the healthy lifestyle Inactivity can lead to poor health and chronic illnesses. Obesity in children is on the increase over the years. Unhealthy food in addition to inactivity has been a cause of this, there has been a fourfold increase in children and teenagers with obesity related illnesses. Surveys in England conclude that 3 in 2-15year olds are overweight Highest levels of obesity were found in older children, and those children with higher level of obesity lacked in physical exercise. Therefore exercise from young can reduce and reverse chronic illnesses like heart disease and diabetes.(BBC) Children who are obese from a young age or have parents that are overweight will result in being overweight when older. The worst diet is known to be in the poorer families as they have less variety in healthy food because food which has high saturated fat and salt will be cheaper. (Faculty of public Health) Activities for young children Creative Activities Activities can be done both indoors and outdoors. Other than physical activities, activities which bring out the imagination of children should also be encouraged, a crayon or a pen can write stories and draw pictures, these pictures can tell a lot of what children are thinking and feeling thus enhancing good emotional well being for children. Needle work and cookery are also good ways of making children active, i.e. baking pizza, using different vegetables and vibrant coloured vegetables like green pepper, red pepper and sweet corn. Meals including different vegetables like a Sunday meal or a plate of fresh and different fruits, ranging in colours and shapes will bring the attention of the child making eating times healthy plus encouraging family time.(Childrenssociety) Activities done as a family will also be a positive step towards a good well being Physical Activities In today’s world, internet, games and mobiles has made children inactive, sitting doesn’t burn of food. Physical activity whether in the form of exercise or play is vital for children to grow up healthy, mental well being is also important. Depending on age, children under 5 should have at least 3 hours of physical play daily, as long as they can walk unaided. Children over 5 should have at least 1 hour of exercise daily. Parents should make time for walks and playing in the garden, maybe even extending visits to the local parks, forest and cities. Older children would most likely prefer football, basketball and dance as all these include other children. This will help increase confidence and support social well being. Local councils and libraries offer quite a lot of activities and ideas for children. Well being Wellbeing means the quality of life; there are many factors to determine wellbeing i.e. Income, background, health and education. Well being also cover how a person’s life is emotionally, physically and socially as well as many other things. The root to wellbeing is the home, looking at whether parents are happy, confident and able to tackle everyday tasks and problems as well as providing a loving home. Arguments and confrontation should be avoided in the as this can be detrimental to a Childs well being. Routines and consistency doesn’t mean strict but gives a sense of stability, responsibility and safety to the child. Children will learn through trial and error, let the child learn through their own actions and mistakes and should they be punished make it clear as to what the punishment is for, but consistency in rules has to be there.(wiki How) Taking time out to engage in conversation with children is vital; they need to be listened to by a parent or even an older loved one. The child will open up to any problems or difficulty because the love and attention is there leading to a good emotional well being.(wiki How) A child care centre is where a child is happy and comfortable to be able to open up about feelings of happiness or sadness leading to show any signs of difficulties or problems, this should be evaluated on a regular basis. The carer needs to make the sure the environment produces this atmosphere of safety, love and care and encourages trust. Places like school, nurseries and playgroup run number of sessions to help and support parents raising families. Parenting can be hard and at times, stressful. Just as it’s important for children to have a good wellbeing it is also important for parents. Parents can also open up here, talking to staff and relating to other parents that attend, this will help any anxieties, stress or problems there may be. These are trained staff who are experts in this field. The centres are nationwide, some are free and are provided by the government to support families some charge money. A healthy lifestyle is very important for a happy and content life, both mental and physical well being is important. Reference list (Online web Resources) BBC. BUPA. Childrenssociety. CDC Healthy Living. Faculty Of Public Health. NHS WEBMD Wiki How

Action and Communication Plan final for Choice Point

Security of data Data accuracy – to prevent information getting into the wrong hands Install security cameras – to mitigate data error Thorough lay verify new customer applications all, website, background, bank account and reference, and visit Shift focus of data gathering strategies to accuracy rather than number of entries. Randomly check the data and if it is incorrect set penalty to data providers Document the incidents as evidence Appoint liaison to lamentation Refuse to sell â€Å"sensitive† information (USN, Drivers license number, etc. To small business and Pl. And to big business that has no proven cause to use such information. Privacy – to prevent intrusion of privacy Policy of immediate notification to consumer when personal information was compromised Set up legal team specifically working with gal authorities to keep the company in the loop and so the company knows early what is coming and plan to handle.Corporate Action Plan – to mit igate future possibility of incidents Set up a crisis/risk management team to assess possible crises and key indicators, set guidelines and handbooks, crisis plan, training (on a regular basis and with everyone involved), simulations, and design suspicion report and incident report Re-assess the rules of business conduct (as above) and announce so that every stakeholder can follow increase employee awareness & alarm system Establish complaints division – to review inaccuracies, correctSet up center to handle internal communication and standards Provide public with accurate information about the leak/breach of data & ensuring all Issue a corporation wide memo via email creating awareness about the situation tools/resources associated with it are locked down from further use Allow individuals affected to request change or corrections of data via website or calling complaints department Provide mandatory training & scenario planning regularly.

Fiji Water and Corporate Social Responsibility Essay

Nova School of Business and Economics 2nd Semester 2011/2012 Marta Andre Lopes n º10265 International Management – 4th Case Study Summary – Fiji Water and Corporate Social Responsibility: Green Makeover or†Greenwashing†? 1. Introducing the Case The case traces the establishment and subsequent operation of Fiji Water LLC and its bottling subsidiary, Natural Waters of Viti Limited, the first company in Fiji extracting, bottling and marketing, both domestically and internationally, artesian water coming from a untouched ecosystem in the main of Fiji Islands. It takes us through the growth and market expansion of this highly successful company. The company has grown rapidly over the past decade and a half, and now exports bottled water into many countries in the world from its production plant located in the Fiji Islands. In 2008, Fiji Water was the leading imported bottled water brand in the United States. Despite of a great marketing success of the Fiji brand, particularly in the U. S. market, the case shows us how the company has responded to a number of corporate social responsibility (CSR) issues, including measuring and reducing its carbon footprint, responsibilities to key stakeholders, and concerns of the Fiji government with regard to taxation and transfer pricing issues. It also leads us to think of CSR challenges that may jeopardize the sustainability of a great marketing strategy. In this case, Fiji Water faces CSR issues such as the carbon footprint on its production, responsibilities to stakeholders, relations and legal issues with the Fiji authorities on tax incentives, export duty claims and transfer price that may jeopardize an otherwise successful marketing strategy. . Challenges Ahead The firms’ strategies should not only focus on the stakeholders’ or the employees’ interests, they should also take care of the outsiders’ interests affected by the firms’ business since every firm, irrespective of its business or size, must have an obligation to satisfy the social interests when it does the business in the sake of the stakeholders. The case showed that a corporation’s marketing and ethical strategies should not only focus on the interest of the stakeholders and the legal compliance of that corporation’s business, but also center on the moral and social responsibilities. A corporation with a more socially responsible practice would consider itself as responsible corporate citizen of the entire society for every course of business actions. Also, if a corporation fails to maintain a good CSR practice, it exposes the business to various green nterests groups which may trigger the corporation’s sustainability. Given this, it is very important that corporations and their marketers care about CSR practice to ensure the sustainable strategy, which help to ensure the achievement of the stakeholders’ interests by managing economic, legal, social, cultural, and environmental risks. Fiji Water LLC showed a great contribution in Fiji with respect to tax revenue, jobs for local workers, foreign currency collection from export sales and so on. These factors ensure that the production facilities in Fiji can be sufficiently operated and expanded over the years to meet the increasing demand from consumers. I think that the company could develop a comprehensive program on measurement, tracking, reporting, and audit on corporate commitments and responsibilities on environment protection of itself and its vendors, which could help to Fiji Water LLC and its vendors to improve its environmental credibility in certifying that Fiji Water LLC is carbon negative. Also, the company should start paying more corporate taxes to demonstrate that it is a good corporate citizen by revisit its transfer pricing practice. As a consequence, it should review and optimize its business operations to be more efficient and effective by reducing its costs,balancing the interests of its stakeholders and Fijian government.

Education During World War I - 2213 Words

Education has an importance in the world that cannot be matched. By learning new things and applying them to everyday tasks, the world has rapidly advanced over the past century. However, in the beginning of the 20th century, there were not many educational opportunities for the public, but with the help of World War I (WWI), changes were made. Even though there were not immediate impacts after World War I, the war set the stage for the development of education in the United States because women were granted more educational rights, and the government instituted programs to improve overall education. Before the war, children in rural areas started school in September in a one-room schoolhouse nearest to their house. Normally, the building†¦show more content†¦Before WWI there were schools for children to attend, however they were not of great quality, and could easily be improved upon. In 1914, when the war began, the United States remained neutral, taking a backseat to the fighting in Europe. The war however, still had an impact on America. There was a large industrial expansion in industry and agriculture from the increased demand for those supplies over seas. The French, British, and Russians imported raw materials, foodstuff, and military supplies, which resulted in an increase of 15% in the gross national product (GNP) for the United States (Progressive Era). Although some questioned the need to spend such a large amount of money on a war that the U.S. was not yet a part of, the U.S. raised $15 billion dollars more than they spent on their allies with just the sale of Liberty bonds; that doesn’t include the money tax revenue (Progressive Era). Staying neutral actually helped the U.S. maintain a steady economy without losing any lives in combat. The money that the U.S. was able to make back went into programs to aid apparent issues in the country, such a s education, that only received the attention after the war. Women played an important role in allowing the U.S. to improve its GNP before their entrance into WWI. Many women wanted to help the cause overseas, but they were not

Health Assessment Of Families And Their Health - 1399 Words

Health is directly related to the activities in which we participate in, the food we eat, and the substances to which we are exposed to daily. Where we live and work, our gender, age, and genetic makeup also impact our health. (Nies, 2011) Assessments of family’s health are to help focus on the control and prevention of diseases. Health assessment assist in determining an individual’s perception of their quality of life along with the family’s perception as a whole. This also helps to define a person’s level of fulfillment when looking at his or her health status. One way that we as nurses can gather information on family and their health is by using Friedman’s family assessment model. This model includes patterns such as values, perception of health, nutrition, sleep/rest, elimination, activity/exercise, cognitive and sensory perception, self-perception, role relationship, sexuality, and coping abilities. This tool helps the nurse outline, in an organized manner, of information gathered on a family’s health. Values and perception of health refer to an individual’s view of health as well as the beliefs and opinions they hold when dealing with health promotion and their well-being. The family that was interview has a suitable pattern of health perception and management. The Martin’s are a family that try their best to incorporate good health patterns in their everyday lives. The Martin’s believe that â€Å"with good health they can live longer lives†. When asked what theirShow MoreRelatedFamily Health Assessment1252 Words   |  6 PagesFamily Health Assessment A family health assessment is an important tool in formulating a health care plan for a family. This paper will discuss the nurse’s role in family assessment and how this task is performed. A nurse has an important role in health promotion. To perform these tasks the author has chosen a nuclear family. By the use of family focused open ended questions, 11 functional health patterns were covered. This principle is known as the Gordon’s functional health patterns.Read MoreFamily Health Assessment1375 Words   |  6 PagesFamily Health Assessment Using Gordon’s functional health patterns to assess a family will guide the nurse in developing a comprehensive nursing assessment that is holistic in nature. Gordon’s functional health patterns are founded on 11 principles that are incorporated within the nursing practice. These 11 principles serve as a framework for a thorough nursing assessment in which to build a holistic and individual family care plan (Grand Canyon University, 2011). The author has developed family-focusedRead MoreFamily Health Assessment1150 Words   |  5 Pagesremember the family has an important role in the paradigm of health promotion for the patient. The roles in which the family plays in assisting the patient and providing care are crucial to the health of the patient and the well being of the family as a whole. One tool to assess not only a patient and their views on different aspects of health, but an entire family or even community is Gordon’s Functional Health Patterns. This as sessment tool incorporates eleven topics of health patterns. Health patternsRead MoreFamily Health Assessment1461 Words   |  6 PagesHeritage Assessment: Evaluation of families, cultures and views on health Anniemae Stubbs Grand Canyon University Culture and Cultural Competency in Health Promotion NURS 429 Professor Alma Celaya June 19, 2016 Heritage Assessment: Evaluation of families , cultures and views on health Cultural Heritage is a concept that is passed on from one generation to the next that depicts how people live, act, behave, or think. It can be a noticeable or vague manifestation. 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There fore, the health behaviors are very essential in the family assessment and which notifies health-promotion and disease-prevention. Within families, members will be the first one to learn about to promoting health. Families have impact on children’s lifestyle choices. The AmericanRead MoreFamily Health Assessment1465 Words   |  6 PagesFamily Health Assessment Family health and wellness can be influenced by many factors such as society, culture, religion, and family members. Somehow, society, culture, religion and families are connected to each other. To understand an individual, it’s important to understand the family system of an individual. Health practices, whether effective or ineffective, are activities performed by individuals or families as a whole to promote health and prevent disease (Edelman, 2010). A family healthRead MoreFamily Health Assessment1537 Words   |  7 PagesFamily Health Assessment Melody Moore Grand Canyon University NRS-429V Instructor: Renita Holmes May 10th 2013 Family Health Assessment A comprehensive family assessment provides a foundation to promote family health (Edelmanamp;Mandle, 2011).Gordon’s functional health patterns is a method developed by Marjorie Gordon in 1987 in which she proposed functional health patterns as a guide to establishing a comprehensive data base.(Kriegleramp;Harton,1992).Gordon’s eleven functional healthRead Morefamily health assessment1396 Words   |  6 PagesFamily Health Assessment A family consists of a group of interacting individuals related by blood, marriage, cohabitation, or adoption who interdependently perform relevant functions by fulfilling expected roles. (Edelman, Kudzma, Mandle, 2014, p. 150) The family has various functions that include teaching members’ values, morals and beliefs as they relate to health practices. Health can be defined as a complete state of wellbeing and not merely the absence of disease. Gordon’s functional healthRead MoreFamily Health Assessment1196 Words   |  5 PagesRunning head: FAMILY HEALTH ASSESSMEN Family Health Assessment Open-Minded, Family Focused Questions: I interviewed my dad on all11 Functional Health Patters. Values, health perception: 1. Do you have any past medical history like surgery or chronic illness? 2. Do you use tobacco, alcohol or drugs? 3. Are you taking any prescription/nonprescription medications? 4. What religion are you? 5. Is there any religious restrictions or practices? Nutrition: 1. Are you in any kind of diet